Jio Studios is back again with a bang. Last week, a newer, friskier, and jazzier version of Jio Dhan Dhan Dhan campaign featuring none other than Bollywood star Deepika Padukone alongside cricketers from all the eight IPL teams was launched for the current season of Indian Premier League (IPL) 2018.
While the entire campaign has been put together by the writers at Jio Studios, the campaign’s main commercial is directed by Bollywood’s ace choreographer Bosco Martis who has worked on innumerable popular numbers in many Bollywood movies.
The commercial begins with Deepika Padukone announcing celebration for India becoming world’s number one internet data consuming country. She gives data consumption a unique Indian spin by calling it ‘datagiri’, making it relatable in a playful ‘true to the soil’ sort of way. She throws open a party for the cricketers from all the IPL teams and dances along with them to the tune of Jio Dhan Dhana Dhan.
The commercial runs over an immensely catchy song that celebrates – Jio and IPL wherein various IPL teams engage in a light-hearted duel showing off their dance movesto one another. It ends up in a very easy-to-do hook step to the tune of Jio Dhan Dhana Dhan depicting the duo of cricket and Jio network.
The ‘Sunn Raha Hai’ composer-singer Ankit Tiwari has sung and composed the track for this youthful campaign.