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Money And New Standards
By Enkayaar, Bollywood Trade News Network
There are two defining moments in GURU which provide confirmation about the changing norms about money for an individual that the Hindi movies have been having, evolving from the portrayal of money bags or the rich as an evil who are out there to destroy the society to the new evangelists who wish to make money and are not at all guilty about the fact that in the process to make money some norms have to be violated, as the awareness has already started settling in that money making has to have some hiccups and falls.
The moment is one where Guru's brother-in-law informs her sister that GURU had married her only to get the dowry to start his business and second on the floors of the court where the taxi driver just pierces through the multitude of crowd and informs GURU that nothing would happen to him, as the wealth that GURU had created for his share holders has facilitated the driver to fulfill his responsibilities with relative ease.
The metamorphosis that the hero has undergone and is not raving and ranting against the moneyed class, but is aspiring to himself become a part of this money class the nouveau riche so to say, is also an indication and affirmation of the fact that the with the changing economy and more new wealth creators being made on a daily basis money and its proponents are not a pariah that have to be kept at an arms length. This is indication also of the transformation that the society has undergone from being a socialistic one to graduating to a capitalist one.
It was Raj Kapoor who epitomized the socialistic class with aplomb in all the movies that he made, and he always used to garner support from the audience during the course of his cinematic journey on the screen when he was abused and thrashed by the moneyed class, and in the end there was an uprising against this moneyed class which apart from getting emotional support from the audience also created new box office records. But there was one hero during those times as well, in whose films making money was never considered an evil and in the from of Dev Anand his oeuvre of films represented the aspirations of a class that desired to rise to become a capitalist one in the same vein as Hollywood films had been showing during those times. Dev Anand however was in a minority and the general hero still continued to be representative of a class that did not hanker for money but stuck to its values and morals, right down to Amitabh Bachchan who continued to wage many a war against the moneyed class through various cinematic expositions.
May be it is symptomatic about the fact also that the new heroes are from a generation who have not been brought in the socialistic environment and therefore are quite comfortable about portrayed characters seeped in aspirations of being capitalist with a finesse. It is also an indication about the sentiment that the youth of the country have, and being a country which has the largest youth population that aspires to become rich, films like GURU strike a rich chord.