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DIE HARD –4 and Indian John Maclean
Enkayaar, Bollywood Trade News Network
John MacLean, aka Bruce Willis has again made the mark with DIE HARD-4. It has been a phenomenal hit all over the world and has again established the reputation of Bruce Willis as a hero who is fallible to the advances of technology, but is able to defeat technology and win it over with his physical prowess. It is the vulnerability, which Bruce Willis brings to his role, is what has made him continue to play this role for more than ten years with panache.
Was one try to find out an Indian contemporary who could have the same kind of vulnerability and fallibility and who has had a run of this kind for more than ten years uninterrupted, name of Akshay Kumar would automatically come to mind. His KHILADI series of film is what established his name as an action hero, who was ready to dare the danger in his eyes. He also did not have any hesitation to endure physical lacerations on his body in the process. Even the modeling assignments that he has endorsed, right from his RED and WHITE days, and up to Thums Up brand that he has endorsed, echo the same sentiment with predominance.
In fact for the Thums Up advertisement he went and stayed in Australia and learnt Parkour, which is the sport around which the whole theme of Thums Up campaign has been conceptualized. Parkour is a sport in which one has to run on the streets and one has to dodge all kind of obstacles to reach the destination. He is the first star who has brought this sport to the country, but has not gone to the countryside bragging about it. In fact in DRONA as well, Parkour is being used as a predominant motif.
The magical run that Akshay had with his KHILADI series is phenomenal. The kind of fallibility to the point of being open to corrupt means to get the job done is a striking parallel that can be found between Bruce Willis and Akshay Kumar.
KHILADI has evolved as a brand in the same manner as DIE HARD has evolved in Hollywood. However, the difference between Hollywood and Indian film industry lies in the fact that there has not been any conscious effort either on the part of the producers or the actor himself to nurture this brand.
It is by fortuitousness that one gets a chance to be associated with a brand, which evolves into a cult over a course of time. It is an opportunity that has potential chances to get converted into money spinning venture. It therefore should be capitalized, and not be allowed to fritter away.