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Don’t compare MP3 with QSQT and MPK – Robby Grewal

Joginder Tuteja, Bollywood Trade News Network
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Robby Grewal Robby Grewal is excited. His second film MP3 – Mera Pehla Pehla Pyaar releases today and he is waiting for the reaction of patrons who would be giving his teen flick a dekko!

But why a teen love story anyways? Typically love stories have been centered on mature people or centered in college campus. “That’s the entire idea”, says Robby excitedly, “Why not instead take a love story to school? If we look at Hollywood, every fortnight or a month there is a teen flick coming to theaters. Why don’t we make any? I don’t recollect the last time when we made a proper teen love flick.”

Well, probably ‘Qayamat Se Qayamat Tak’ or ‘Maine Pyaar Kiya’? “Hey, don’t scare me with such films yaar”, he laughs, “I would rather wait for people to look at MP3 in itself than even comparing it with these cult films. Having said that, even these two flicks which you mention had the protagonists out of school at the least, if not college.”

Since the film is made of new faces, did he ever once think of roping in a star attraction at least for a guest appearance to boost the film’s prospects? “To tell you honestly, yes I did”, says Robby candidly, “Me and my team got together to discuss prospects but later realized that in its original format, the film didn’t have a place for a star. Getting a star would have meant reworking on the script that may also have meant compromising on the basic essence. So after much contemplation, we dropped the idea.”

One hears that Robby also took an extra effort to rope in the supporting cast for the film. “See, if you watch a regular flick, most of the friends around a hero are sort of chappus. They will barely hang around with him, stand in the background, make funny faces, do some hero worship and basically say yes to everything he says or does. I didn’t want it with MP3 since I aim at talking about real characters and real situations. And in reality, friends pull your leg, reprimand you if you are doing something wrong and generally have fun while hanging around with you rather than behind you. Hence an extra effort to get the right faces and personalities.”

His film has also been shot extensively in Paris. Why don’t the promos reflect this fact in an on-your-face manner? “That’s intentional again”, he gets serious, “Though the promos do feature a shot here and there from Paris, we didn’t want the film to announce that hey, see we shot our film abroad, come and watch it. That’s not the idea. The idea is to tell people that this is a sweet romance about two young people and come, watch it for their innocence.”

But why Paris nevertheless? “The ‘city of love’ factor”, he smiles, “Whenever I have been to the city I have wondered that gosh, why I am not there with my love? The city has that magic about it which attracts you towards it.”

Isn’t he worried about the fact that his MP3 is pitted against Emraan Hashmi starrer ‘The Train’ with ‘Jhoom Barabar Jhoom’ following a week later? “May the best film win, that’s all I would say”, he says while raising his arms in the air dramatically.

Nevertheless, Percept Picture Company (producers of the film) would have View Robby Grewaldecided on some strategy to get the film a good release. “That’s true”, he says with a glee, “In fact we are coming with 140 prints in India which is a huge number considering the fact that for a small movie like this with newcomers, even I would have anticipated only 50-60 prints to be floated. But guess what, when the film was shown to the Percept people, they said that Robby, this is a well made film; let’s go big and give the film a well spread release.”

This means that MP3 is penetrating not just in the A but even B centers on the week of its release, right? “I am happy with this decision. Why should we tag a film as a multiplex flick, especially when it is a story about love which is such a common emotion. I am sure that the film will strike a chord across all centers, A, B or C.”

MP3 as a title seems like a good marketing gimmick too as it comes with good recollection value. Robby thinks a little before replying, “Well, I won’t say a gimmick but yes it certainly is a good marketing ploy, if one can say that. And to think about it, when this title was suggested to me, I was least kicked about it. I said, ye kaisa title hai. Later as days progressed, I thought that ya, along with a tagline Mera Pehla Pehla Pyaar, it was giving good vibes. So we decided to go ahead with it.”

So how about his own love life now? “Well, mera pehla pehla pyaar to pata nahi kahan hoga”, he smiles, “but right now I am happy to be single. Finding a right girl is not an easy task, isn’t it?”



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