Bollywood Hindi Movie, Music - News, Review, Interviews and Celebrity wallpapers
Enkayaar, Bollywood Trade News Network
The success that NAMASTE LONDON achieved has once again reemphasized that the films with NRI themes done in a emotional manner would definitely rake in the moolah as it addresses an emotional chord, provides a bridge to the diaspora to link it with the roots as also point out to the futility of slogging in the quest for money, as it is the homeland where the heart grows.
While NAMASTE LONDON has been copiously compared with PURAB AUR PASCHIM, a clash of ideologies and the moorings so to say, the first step in this regard had indeed been taken by Dev Anand when he shot his PREM PUJARI and should be the first claimant to the theme of returning to the soil, than PURAB AUR PASCHIM, as the underlining theme of PREM PUJARI was to return to the roots. PREM PUJARI may not have been taken into reckoning owing to the fact that the issue of return to the motherland and the clash of ideologies got somewhat obfuscated in the spirit of nationalism.
NAAM had gone to another extent and had tried to grapple with the issue of waywardness of the youth who get trapped into the passport vortex and then have to succumb to blackmails to eke out the life. The issue that NAAM had tried to grapple with is still relevant today as lots of youth follow the trail and then become susceptible victims of scrupulous dealers, but it was in eighties that the theme had been picked up by Mahesh Bhatt. May be, in this era of remixes and remodeling it is time for Mahesh Bhatt to revisit NAAM and make it in the modern context, with the IT boom as its background.
The biggest success of an NRI film however was DIL WALE DULHANIA LE JAYNGE, which was again an NRI film, but it worked in a different manner in the sense that the hero came from London to claim his bride and go back. Though, it again had the emphasis on the cultural values and moorings that the individual who live in England, it had a subtle underlining message that even though a person may have been brought up in a foreign land, the parents can still in him the values and traditions for which the country is famous for, and a trait which the youth of today still aspire for.
Films of same nature followed DDLJ but they had to bite dust, as they failed to provide the underlining cultural nuances, which could appeal to the audience and make it a hit proposition. The underlying theme therefore is that if one is visiting a film of an NRI theme, it has to have a weaving tradition which flows like a tapestry in the film, so that it captivates the audience both in India and more so outside.