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Music Industry: the new paradigms

Enkayaar, Bollywood Trade News Network
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View Saawariya Movie Stills

View Saawariya
Movie Stills

While there is a squabble going on in the Hindi cinema about the audio rights of the films that are being released the same is becoming a discounted commodity in the west. A new trend has been initiated in the western countries of offering the music as a free download from the websites. Now the music is being released on the websites, and those who want to copy it can download it, there is also no fixed cost to it, and this option has been left to the aficionado to pay whatever he wants to if he finds the music captivating.

The moot question of making music available on the net is that now the consumer has become the king. He is being pampered in all the ways possible and in such a scenario why should he buy an audio CD which may cost more than Rs.150/-, but from that CD only one or two songs may be a hit. It is not acceptable to the customer at all. If one were to rake the memory and try to find out a composition of Hindi film in which all the songs have been a super hit it would be like searching a needle in a hay stack.

The advent of music downloads by the mobile phone companies as called IDs or ring tones is already eating away into the margins of the music industry and with the level of sophistication being acquired into by the mobiles, it is practically neigh impossible to stop the music being downloaded. Therefore, it indeed makes a sense to offer the music as download. A trend has already been initiated by few Indian companies like Rajshri Films and Yash Raj Films where they have started offering the films as downloads. Once the films are being offered as downloads how long music would be able to keep itself aloof is a matter of conjecture.

View Om Shanti Om Movie Stills

View Om Shanti Om Movie Stills

Even the likes of Apple had to bow to this unfolding scenario and it fixed a minimum floor price for the songs to be copied on to the i-pods, and this has phenomenally increased the revenue of Apple Corporation as well. If the music is good, the word of mouth publicity it would generate would automatically translate into revenues and the success of the music of SAAWARIA is an ample testimony to it. The songs as teasers being released in succession would further add to the popularity of the films as is being done with SAAWARIYA and OM SHANTI OM.

The coming days for Hindi music industry in the country would indeed be in a state of flux and from this churn probably the golden era of Indian music would surely return and it would be the technology of the times which would trigger this change.

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