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Innovate and get ready to be counted
Enkayaar, Bollywood Trade News Network
May be as a fortuitous coincidence, with Idea mobile company taking over the operations of Spice Telecom, the new advertisement of Idea that has been released is one of the best advertisements that have hit the screen to date involving a celebrity aka Abhishek Bachchan. In the interregnum in which he is awaiting the release of his new film DRONA the new campaign of Idea is sure to captivate him into the hearts of the audience.
It is the most powerful synchronization and convergence of technology, social message promoting secondary education and celebrity endorsement. As C.K. Prahalad in his latest work" The new Age of Innovation", said," …the power of technology and analytics can be focused on the needs of single individuals through global resources". This is what the Idea's latest campaign does, built around the desire of child to educate herself, and the help provided by the character played by Abhishek Bachchan with the technology back bone being provided by the network of Idea is certainly going to go places.
When the government is striving hard to push for universal education, this advertisement is going to provide a necessary fillip as it also comes in the form of a celebrity endorsement. The subtlety of the copy in keeping the company's profile in the background is such, that it can be used to propagate the cause of education. It indeed is an Idea, which could have come from Idea.
Though the film stars are berated that they do not work for the cause of the society, Idea by using Abhishek Bachchan is trying to dispel this notion. Though it is an endorsement of a telecommunication company, what is being endorsed along with it is the message of educating the child and also underlines the outreach of technology in making it happen for the person who is living at The Bottom of the Pyramid, incidentally being the termed coined by C.K. Prahalad in his earlier work. Let more such Ideas bloom like the jig that Abhishek performed in the advertisement so that more and more number of students jigs after gaining from education.