Enkayaar, Bollywood Trade News Network

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Suddenly animation has become the current flavor and who is who of the film world is succumbing to its charm. In the genre of animation it is the mythology, which is the current flavor. It all started with HANUMAN, followed by GANESHA and now even the king of romance, Yash Chopra, is choosing animation to reclaim his turf of romance by coming out with ROADSIDE ROMEO. Fortuitously for him, the two chosen voices for the main protagonist of the film are Kareena and Saif who have fallen in love with each other, and this being a later development would surely entice the audience.

Even Karan Johar, the modern prince of romance is making an animation out of his magnum opus KUCH KUCH HOTA HAI, the difference being that something happening is between the animals and not between the human beings. UTV is also in the fray with ARJUN, which is an animated version of Mahabharata from Arjun's perspective. Rajnikant's daughter Saundarya to encash the persona of his father is coming out with an animation film, SULTAN THE WARRIOR. DASH AVATAR and GHATOTKACH are also in the different stages of completion.

As per the estimates of NASSCOM the market of animation has the potential of $35 billion, with compounded annual growth rate of 35%. No wonder, these kinds of figures are salivating. Interesting fact is that most of the attempts in animation have been for historical characters, which is a blessing in disguise for the present generation, as through these animations they are made aware about the rich historical past.

Another advantage of animation lies in the fact that you need not require location shooting, so the film can be wrapped up pretty fast, and as it is animation, it can be viewed all over the world as the language of animation is not bound by the spoken script of the film, and animation has an appeal which is liked all across the spectrum. LION KING is a perfect example and so is RATATOUILLE, which won the Oscars in the main category. Time for Indian animation industry to rule the market has come.


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