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Impasse between the Multiplex and the Producers

Enkayaar, Bollywood Trade News Network
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Sophia Loren would be mightily pleased with one of the issues on which the Hindi Film Producers have entered into a deadlock with the Multiplex owners. She is of the view that while viewing the movie, popcorns should not be eaten, as it distracts the attention of the viewer from the content. Producers are up in arms about the cost of the popcorns as well, that are charged by the multiplex owners and feel, that it makes the concept of movie viewing a costly affair.

But the moot point is that the viewer is forced to keep on munching the pop corns in quite a large number of cases as the content being shown on the screen is not able to keep him glued on to it. This is an issue, which the multiplex owners are perturbed about, and they hold the view that the munching of the popcorns at least keeps the viewers engaged.

Multiplex owners have an easy way out for the time being, as they have decided to stage dramas and provide an exposure to this genre to the audience through their ambience, which otherwise is not presented to the aficionados of the drama, in general. Besides, in another fortnight's time IPL in the second season would debut, and it would keep their cash registers clinking. But for a producer, it is difficult to find the single screen cinema halls, as they have slowly given way to multiplexes, more so in the major centres like Bombay, Delhi etc., which bring in the maximum revenues. Besides, the delay in release of the films also adds to the interest burden for the producers.

CHECK OUT: Producers strike begins; no new releases in sight

In the whole snafu, the distributors and producers of the Hollywood films are making hay. They have decided not to express their solidarity with the Hindi film producers, and are releasing their films. But, the moot point is, when Hollywood studios decide to shift their focus to making films out of Bombay itself, would they be able to operate smoothly, as they are not supporting the cause of the industry for the time being. It indeed is going to be an interesting battle.

But it is only hoped that when the solution to this imbroglio is found, it would also provide a new respect to the writers and good writers would emerge. After all, quality of content is another issue that multiplex owners are not happy about, and the industry has to pay a serious attention to it. If the content is good, the film would have longevity, then the issue of sharing of revenue would not be there, as the booty on offer would be quite large.

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