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Small films - Are they able to reach out to international audience?
Enkayaar, Bollywood Trade News Network
BARAH AANA and FIRAAQ
Anurag Kashyap writing in his blog on Passion for Cinema has been rather peeved that the audiences for the films like BARAH AANA and FIRAAQ do not exist. He has lamented about the fact that if the trend does not change then we may have to return back to the cinema, which has been a monkey that has taken quite a lot of effort to get of the back.
It indeed is a true reflection about the state of the small cinema. Even the pirated copies of the small cinema are not available in the market, as there hardly is a demand for them from the average cinema goer, as informed by one of the sellers sitting outside a local railway station. The irony is more so pitiable as there are scores of commercial cinemas that still continue to jostle for space in a video gallery either legal or illegal, while films like FIRAAQ, BARAH AANA are difficult to find. As they are not able to score success commercially, the average cinemagoer has either to wait for it to be telecast on the satellite channels or keep on waiting for release of its DVDs. It rarely happens that a film like AAMIR gets released on the satellite channel within a month of it being released in the theatres.
The problem is more so acute in the foreign countries and among the Indian Diaspora who also has yearning for viewing the offbeat films that are being made in the world of Hindi cinema and which are trying to write new chapter of the same. It has been reported that the DVDs of these offbeat films rarely get released in the western countries on time where there is a great demand for these movies. These films, otherwise, also infrequently get released in the theatres.
With such amount of interest being created for these films through the digital media in particular, for the makers of these kind of films it needs to be pondered whether they should not focus on this new market as well. For creating a wider audience, they should make it incumbent to release the DVDs of their films in the western countries. As the pirated copies also do not reach, and it still is a monster that cannot be leashed, may be the producers of these films could think about cultivating this market. Who knows, one of the big NRIs swayed by the content of their product may decide to produce the new venture.