It indeed is one of the apparent paradoxes that the cinema as a medium which was responsible for popularizing the local culture and weaving into the story thereby giving it a pan India presence has given it a go by. The cinema makers to popularize it from the times of the Black & White era have evolved the manner in which the Krishna Janmashtmi is celebrated.
But along with the paradigm shift of the sociological profile of the lead players in the world of cinema, more so in the world of Hindi films, the exposition of Krishna Janmashtami through the world of cinema has slowly petered out. The moot point is whether cinema as a medium of expression of cultural ethos should abrogate its responsibility of providing the platform for such idioms? Surprisingly enough, the mainstream cinema seems to have abrogated its responsibility in this regard. If one tries to compile a list of such films providing exposition to vast diverse cultural idiom, the list may not reach even 10, though more than 300 films are made on a yearly basis.
It is through the world of cinema that the cultural continuum can be provided, and stories need to be woven around the exposition of such cultural expressions. For example, when we are fascinated about making Diaspora films, why can somebody not think about making a film where a person who has been staying outside country for a long time, comes back to India during Janmashtami, and is fascinated by Dahi Handi, and he stays back and prepares himself for the next year, and finally wins the award. After all, we all like the underdogs.
As the pressure of day-to-day existence is mounting on us, it is only through cinema that we can have vignettes of our glorious cultural past. Let’s not allow it to wither away, as cinema indeed has a vital role to play in cultural conservation for the continuum.