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Another Friday: the same story, seven releases

Enkayaar, Bollywood Trade News Network
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It seems that the Indian film industry is indeed on a record making spree as far as number of films releasing on a day is concerned. Today seven films have been released and it indeed is a record of sorts. The films vying for eyeballs include DADDY COOL, YEH MERA INDIA, THE TAKING OF PELHAM 123, RACE TO WITCH MOUNTAIN, QUICK GUN MURUGAN, LOVE KHICHDI and KISAAN.

Now let's do some mathematics, each film would have the average span of 100 minutes and so a critic has to spend 700 minutes viewing these films, i.e. he has to indeed perform a Herculean task of sitting before the screen for more than 10 hours. If he or she is able to endure this, then it is going to be a really all messed up review. Now there are hardly few media houses that may be having more than two reviewers for films, and in such a scenario somebody has to be hired from the outside to do the job.


Is it not a professional hara-kiri then on the part of the industry to releases so many films on a single day. How would the audience be able to judge which movie to watch and which to leave? If the idea is that each of these films is appealing to a different segment, therefore one can take the risk of releasing all of them in one go, it is not practical at all.

In the biggest remunerative sector i.e. Mumbai each of the producers and the distributors would be hoping that his film should be viewed by the viewers. Would the viewer have so much patience and the inclination to spend so much money to watch these seven films where the process of decision making for them via the reviews of the reviewer are not available.

It is an issue that needs to be addressed on an urgent basis otherwise the specter of flops would spell such a gloom of despondency in the producers and the directors, that it would be difficult for them to channelized their resources and come up with a fresh product. If the issue is not addressed urgently, then the day is not far off when another round of confrontation would emerge between the cinema hall owners, distributors etc., all as the dwindling profits would indeed lead to skirmishes. For the sake of the film fraternity, industry, associates and the fans it is high time some strategy is put in place otherwise empty halls would indeed lead to a crisis situation. Are the stakeholders listening?

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