Onir of SORRY BHAI fame has started a new wave of making cinema by seeking partnership in whatever manner that the aficionados can envisage to be a part of the film making process so that the costs can be pegged to minimum. This experiment is being attempted through two of his films that are in different stages of production, they being OMAR and MEGHA.
The idea may be new for the film fraternity but it is seeped in the philosophy of the spirit of cooperation that characterizes the Indian ethos from the time the civilization came into existence on the cradle of our river banks. Even Paul Straut Appelbaum, who brought wikipedia into being, had the spirit of cooperation in mind when he evolved this online encyclopedia into being. The whole premise was that there are intelligent people out there who wish to use their intelligence for facilitating noble processes that may otherwise not find resources to facilitate its evolution. Onir also is relying on the same premise for his new cinematic exposition and he seems to have succeeded in his endeavour in the extent that he would has his creative freedom to evolve his product in the manner in which he has conceptualized without any interference from the financers or anybody else, a fact that is sheepishly considered a fait accompli in the world of Hindi cinema.
As a matter of fact this trend is catching on all over the world where the independent spirit is becoming the motivating force in one of the most creative fields that human being could envisage, the world of cinema.
This new wave has been facilitated to a great extent by the advent of new facilitating tools that have been spawned by technology, most important being the social networking sites and this writer has been advocating that facilitating devices provided by the new wave of technology has definite potential to change the contours of cinema. It is the oddity of the approach or the out of box thinking that is facilitating the process of film making for off-beat subjects.
Seeking recourse through this method means that sufficient interest on the subject is kept alive throughout the filmmaking process, providing details about every shooting sojourn, so that the momentum builds up and people have anticipation about it. Business of cinema is all about the involvement of audience to make it a successful product, and if this endeavour is initiated right from the inception stage, then the sense of ownership indeed builds up among the patrons and they would indeed lap up the product. As they say, we are indeed in interesting times.