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World Aids day and the World of Hindi cinema



December 2, 2009 4:22:00 PM IST
Enkayaar, Bollywood Trade News Network
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While the efforts of Parmeshwar Godrej needs to be applauded for the initiative that she is undertaking to spread the message of avoiding AIDS and innovative methods like using cluster of condoms as balloons on a bill board are being adapted, it indeed is ironic that a song that recently underlined the pitfalls of AIDS has not been used to promote the cause of the AIDS.

The song is from KAMINEY "Gun gun karta aaya re", and it has been picturised on Shahid Kapoor who is on a high of success after the acclaimed popularity of his film KAMINEY. There would not have been a better brand ambassador than Shahid Kapoor on this day, as the effect of KAMINEY is still alive in the memory of the common persons of the country. It could also have been used with the same effect in South India as well, as Chiranjeevi's son, Tejas who is going to play the characters played by Shahid Kapoor in KAMINEY, is adapting KAMINEY into Telugu.

It could only have been a Gulzar who could underline the pitfalls of indulging into momentary relationships with the line" Ginti na karna iski yaron mein", and "Yeh bichchu hamesha sataega". Gulzar has indeed brought out all the pitfalls in succinct details in his own style, and there cannot be a better way to capture the nuance associated with AIDS. One also wonders whether there is another song that has been written underlining the pitfalls of falling into AIDS trap in such a subtle manner by a lyricist anywhere in the world.

As a matter of fact discussing the issue of sex still is an anathema with most of us, though cinema has tried to put the issue in perspective, but the sensitivity to the topic has been found lacking in general and therefore it continues to be brushed under the carpet. Two films that had tackled this issue head on however need special mention one being MY BROTHER NIKHIL and the other PHIR MILENGE. The films need to be applauded as they had dealt the issue in a very hard-hitting manner. Both Sanjay Suri and Salman Khan also need to be praised as they had the conviction and the faith to carry the message.

May be the initiative of Parmeshwar Godrej would help us in tackling with the issue in a more mature manner and once the levels of maturity are achieved may be the filmmakers would once again return back to the subject as also the mainstream actors may have the inclination to be a part of the project on account of the poignancy associated with it.



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