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December 9, 2009 6:37:17 PM IST
Enkayaar, Bollywood Trade News Network
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Finally, Hindi cinema seems to be returning to the common man and its aspirations and Yash Raj films also seems to be veneering around to the fact that more the characters of common man are portrayed on the screen, more is the chance of it being accepted by the common man, RAB NE BANA DI JODI being the point. So, the duo of Shimit Amin and Jaideep Sahni have decided after long last to turn their focus towards the biggest employing segment in the country, Sales and Marketing, and who better than to choose Ranbhir Kapoor as the mascot of this category, and aptly enough the film has been titled ROCKET SINGH.

ROCKET SINGH is going to strike the chord with the audience in the country, owing to the sheer fact that most of the youth in our country are getting initiation into the weird world of employment through the domain of sales. The countryside is dotted with such harried individuals who have to scamper from one location to other and they needed a brand ambassador in the shape of Ranbir Kapoor to express their aspirations.

CHECK OUT: ROCKET SINGH at the Dubai film festival

It indeed is one of the apparent paradoxes that though sales and marketing forms such an important part of our economic construct, it has not been given the required attention as it has been done in Hollywood. No wonder the films of such themes continue to be such a big hit in Hollywood. The most visible icon representing this genre in Hollywood is Jim Carrey who has done all form of conceivable roles that the domain of sale could conjure.

If one were to search for a parallel in the Indian cinema, the film that instantly comes to mind is one of the biggest laugh riots that country has produced, CHASHME BADDOOR, and it was followed another con act which was a sales exercise only, KATHA.

ROCKET SINGH also marks the debut of Shazahn Padmasee, daughter of Sharon Prabhakar and Alyquee Padmasee. One of the primary reasons why ROCKET SINGH is going to strike a chord is for the sheer fact that Ranbir Kapoor did not have any gumption to undergo a change in his getup to portray the character of a Sikh Salesman.

A new era in Indian cinema is indeed around the corner where now the new breed of actors does not think twice before attempting a role and Ranbir Kapoor is emerging as its shinning beacon. More such initiatives could indeed bring about a turnaround in the fortunes of the world of Hindi cinema.

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