It would indeed be music to the ears of Vishal Bhardwaj that his female lead in KAMINEY Priyanka Chopra leads the pack in attracting the eyeballs in the world of advertisement as well. A new benchmark has been put into position known as Gross Rating Points and it is sum of all ratings for all programmes in a schedule- according to which Piggy chops draws maximum eyeballs. The eyeballs that Priyanka has been able to attract are on account of her vivacious presence in the advertisements of Nokia as also the Lux brand.
Interestingly enough, the best actor award winner for his role in JODHAA AKBAR, Hrithik Roshan stands at number 9 in this ranking for his Dhak Dhak campaign of Hero Honda in which incidentally Priyanka Chopra also features in its new avatar. Deepika Padukone, according to this new parameter has been placed at number 10 for her BSNL campaign, which should warm the cockles of Saif Ali Khan and Imtiaz Ali as their lead female actor has gained acceptability on a pan India basis through a brand that has pan-India reach BSNL. Would it provide footfalls for LOVE AAJ KAL, only time can tell.
Interestingly enough, Raima Sen's coy appearance in the Airtel campaign along with Abhay Deol has found 16th place according to the new parameters, and it would be for the first time that Abhay Deol along with Raima Sen has made it to a compilation of best advertisements as well. Priyanka Chopra indeed has become a darling with the media as also the spectators as her advertisement of Sunsilk Hair Solution graces the 20th position. The pair of John Abraham and Bipasha Basu seems to be losing its charm as it has been relegated to the 23rd position in the overall 25 campaigns that have been compiled according to the new parameters. Could it be for this reason that Bipasha Basu has been featured along with the Indian Cricket captain Mahendra Singh Dhoni in the new Reebok campaign shot in USA?
In the world of advertisement presently it seems that Priyanka Chopra is indeed having a gala time.