13B, the horror movie that is hitting the silver screen today has many first to its credits. First of all it is the first film that is being released simultaneously in Hindi and Tamil. In Tamil it is being released under the name YAVARRUM NALAM. Second unique feature of this film, produced by Big Films is that it would probably be the first film in the genre of horror that has been directed by a National award-winning director, in the case of 13B it is Vikram K. Kumar.
Other first for 13 B film is that it has not been shot in Hindi and then dubbed in Tamil, instead but for the lead artists, Madhavan and Neetu Chandra, all the other actors in the two languages have been chosen based on their expertise. So, in the Hindi version we have the character artists who are seen in the Hindi films, in the Tamil, Tamil actors play version the character role. By this minute attention to the process, what has been ensured is that the quotient of identification with the character by the respective audience would be much more easier.
Big Films would also be fortunate enough, or is it also a calculated move, to release the film at the time when a long weekend is coming up, and there are no other movies to compete for the slot. Horror as a genre of film making now seems to be getting quite a lot of serious attention. Along with Big Films, Percept Picture Company (PPC) has decided to ride on to the bandwagon of horror films and to create a niche for itself; it has floated a separate division that would look after making and distribution of horror films, has been christened as PPC Horrotainment. Horror films, which earlier were marked by poor production standards, would indeed be benefited by the interest that is being shown by BIG films and Percept Picture Company (PPC) in this genre. While the number of horror films that Big Films wants to release as a definite laid down plan is not clear, PPC will be releasing 10 films in this genre at the rate of three films every year.
To market horror new innovative ways are being also adopted. So in case of 13B the song, Sexy mama, which subsequently got mired in controversy was released on the web, while PPC also plans to do the same. What it means is that the new upward and mobile generation is being targeted and enticed into this genre. Horror would never be the same again.