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International water day & the water as a theme in the Hindi films
Enkayaar, Bollywood Trade News Network
Water is slowly, but surely getting the much needed attention that it requires, and the medium of films is also not far behind at the international and the national levels. It is owing to the efforts that have been created and issues that is has managed to bring into the relief that International Water Day has gained eminence as a day of remembrance, and re-dedication towards the cause of saving the water. International water day which is celebrated every year on the 22nd March would indeed get a much needed shot in the arm when Shekhar Kapoor's WATER gets released subsequently.
It is not that water has not been given the importance in the Hindi films in the recent past. Hindi films have a sense of awareness about the importance that water has in everyday life and have tried to focus it in one way or the other. The significant films that have focused on water in a significant manner include:
One does not know whether Shekhar Kapoor was inspired by his maternal uncle Dev Anand to bring into relief the importance of water, but it was through this film that importance was water in the average life of the Indian, more so that living in the villages. The linkage with water that the film provided turned out to be its USP.