My two and half year old son has begun a big fan of the IPL matches. Has he become a cricket aficionado, not at all? He waits patiently for the break between the over for the Zoozoo ads of Vodafone and does not allow the channel to be surfed at all. Vodafone has again scored a hit in its advertisement campaigns, after its Pug brand of advertisements made the dog a craze of the nation.
The charm of Zoozoos lies in the fact that they are not animation characters but are women and boys in reality who are dressed in the form of animation characters and keep on narrating one story after the other. It is a series of 30 shot films that were shot in South Africa within a period of one month. The man who has designed the advertisements Prakash Verma is the same man who had shot the advertisement of the Airtel in Morocco of two boys crossing border to play football. A distant relative of Raja Ravi Verma, Prakash Verma has his dream of stepping into the arena of film making like his other illustrative peers from the advertisement fraternity. He is obsessed with getting best persons for his products, and probably as logical fallout would like to make his debut in the world of Hindi films with a thriller.
No other brand during the IPL has been able to make such an impact, even though Mahindra Singh Dhoni, the Indian captain is the brand ambassador for Aircel. The advertisements of Vodafone have underlined the maxim once again that you can score a hit if '' You keep it simple stupid''.
That is precisely the reason the advertisement campaigns of Airtel are scoring a bulls eye, and have provided the mileage and recognition which a Madhavan and a Vidya Balan have not got through score of films that they have done so far. It is precisely for this reason that Abhishek Bachchan has started featuring in the campaign of Idea though it has constellation of stars like Harbhajan Singh, Sachin Tendulkar and Zaheer Khan to reemphasize the value of communication.
Communication if done in a simplistic and effective manner would indeed facilitate in striking a chord, as it is evident from the manner in which the communication advertisements have made their debut in the IPL matches. But to make it simple is one of the most dificult task. Can the films also do it in the present times?