Alike the world of Hindi films every year one film or the other is made in Hollywood as well, that creates a standoff between the church and the filmmakers. It had happened with DA VINCI CODE and now it is happening with TWILIGHT's sequel. The Vatican church has not taken it kindly that a vampire that too a ninety years old vampire can fall in love with a girl who still is a teenager.
It indeed is one of the apparent paradoxes that the realm of unknown is an area that is enjoyed with panache with the Hollywood. The reason for this fascination lies in the fact that the realm of unknown has a sense of anticipation and it excites the fans to create their own worldview and relate to it in their own manner. Surprisingly enough, these kind of wild sweeps are seldom attempted in the world of Hindi cinema if LAMHE is to be set aside. LAMHE indeed has to be set aside as it was a romantic love story, where there was no vampire or a beautiful witch who could cast the miasma of awe.
THE TWILIGHT SAGA - NEW MOON has emerged as one of the biggest box-office successes of Hollywood in the recent times and it has broken all the previous records, though Christmas is still far away. Surrogate advertising that has started making its presence in the Hindi cinema in a small manner has a distinct presence in THE TWILIGHT SAGA - NEW MOON, and the Swedish Car makers Volvo could not have imagined a better brand build up for them than THE TWILIGHT SAGA - NEW MOON. The profuse manner in which the Volvo Car XC 360 has been used in the film, it is indeed going to become a roaring hit among the young generation all over the world. Parents be ware, sons are going to demand this new machine to impress the girls.
One thing is for sure romance that too soft romance, even though it may be with a vampire is a sure-shot hit formula with the audience. It is also manifest from the fact that a third part of the film is already rolling on where the vampire is caught between an existentialist dilemma derived from his interaction with the human beings and not able to take a decision whether to turn a new leaf or not.
It indeed is one of the fascinating aspects with the Hollywood that it immediately capitalizes on the hit film and comes up with its sequel at such a fast pace not allowing the memory of the original film to fade away. Can the world of Hindi cinema also respond with such jiffy in bringing out sequels to a hit product and develop it into a form of a brand?