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Mahatma Gandhi, Mont Blanc, Google, etc...

Enkayaar, Bollywood Trade News Network
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After a long time the birthday of the father of the nation was mired in a controversy of a kind with which Bapu may not have like himself to be associated with. On the one hand after a long time a film made on his life MAINE GANDHI KO NAHI MAARA was conferred with the best film award at the National Film Award ceremony, on the other hand the Internet search giant also saluted the simplicity of this man by putting his image on his birthday. So should association of his name with Mont Blanc be considered as too contrite, as it is being portrayed?

On the one hand Gandhiji was a man who was associated with simplicity and Mont Blanc denotes luxury of the highest order, so should his name have been associated with this kind of branding? Mont Blanc is of the view that the money generated from this sale would be used for the cause of children, and if that being so, then the purpose is served, as it being a limited edition, the pen would indeed sell like hot cakes. Could it be one of the reasons why his grandson Tushar Gandhi agreed to associate with the launch of the pen? It could also be one of the reasons why Google decided to put Gandhiji's picture on its search engine to mollify some of the ruffled feathers in India. Gandhiji would indeed be pleased as he held the view that one should always a give chance to reform a person who desires to do it.

As a matter of fact Bapu would also be pleased by the efforts of the film fraternity to keep his memory alive in a novel way through LAGE RAHO MUNNA BHAI, and this is one film that has been able to create awareness about Gandhiji in a much-impacted manner than any other effort. It also underlines the fact that imaginative use of creative ideas goes a long way in keeping the memory of our leaders alive, and there is no better medium than cinema to achieve it.

It would not be out of point to mention here that the move against the DVD piracy that has gained momentum in the recent times also has its linkages with the Mahatma. Dilip Prabhavalkar, character actor who had played the role of Mahatma Gandhi in LAGE RAHO MUNNA BHAI, had raised his dissent voice against the pirated DVD of the film being played in one of the buses, and it had led to temporary stoppage of the play of pirated films.

Keeping in view the new campaign of " weeding out corruption" by not succumbing to any temptation as initiated by Tata Tea in follow up to " Jago" campaign, may be the watch dogs could start checking the inter-state buses plying out all over the country, as they are the major source and carriers of pirated DVDs and VCDs. Gandhiji would indeed be pleased, if focus is directed on this aspect as well, as it would go a long away in curbing anti-national tendencies that are encouraged when the pirated DVDs and VCDs are bought.

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