Vipul Shah seems to be pulling all the stops to ensure that LONDON DREAMS also attains the same success as his earlier films NAMASTEY LONDON. From using Radio as a medium of communication to promote the film, where he used Asin to promote the film through interactive sessions with the Live Radio audience to arranging live press conference for the journalists in the overseas segment, which is one of the most remunerative sectors for filmmakers these days. It was a follow up to the live telecast of LONDON DREAMS that was done by Salman Khan in absence of Ajay Devgn who was also to feature in the live telecast in the Big Apple aka New York city, but the vivaciousness that Salman Khan brings in live performances these days thanks to the experience that he has gained through 10 KA DUM, literally swooned the audience of their feet.
The idea behind addressing a live press meet for the media persons in the overseas territory seems to be triggered by the fact that a press built up for LONDON DREAMS could facilitate in increased footfalls in a big way,
For Asin indeed it is a dream follow up to the magical debut that she got along with Aamir Khan in GHAJINI. It would be difficult to find a female star that could do the follow up in succession by working with two Khans, but Asin seems to be indeed blessed in this regard.
While these kinds of initiatives would be a delight for the media planners and the marketing campaign managers, its real benefit would come only when it gets translated into footfalls in the cinema halls.
Background of London has indeed been a happy hunting ground for the Indian filmmakers and London has been catalytic in shaping up many a careers. Dev Anand was probably the first filmmaker who realized the potential of London as a location. After all, it is one of the cities that have organic linkage with the Indian economic progress and still fire imagination in the youth of the country to induce immigration legal and illegal.
Ajay Devgn and Salman Khan was a hit pair 10 years ago in HUM DIL DE CHUKE SANAM and it is hoped that they would be able to ignite the silver screen with the same magic and intensity. The expectation is high as in LONDON DREAMS they share the screen space for a larger duration of time as compared to HUM DIL DE CHUKE SANAM.
LONDON DREAMS could provide trigger for further such dreams to be translated into reality on the silver screen.