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Asha Bhonsle wishes to take the battle of piracy head-on: Rakes royalty issues



Enkayaar, Bollywood Trade News Network
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ASHA BHONSLE

ASHA BHONSLE

75 years is an age when people hang their boots, but not Asha Bhonsle, the queen of sensuous melodies. She has now opened another front to demand royalty to the love of labor for which she has sweated for years on end, whose reward are not coming her way, as the issue of giving royalty for the songs that keep on playing across multiple audio and video channels all across the countryside throughout the day and the night is not a focused area. May be the intervention of both sisters could do the trip as between the two of them they have sung more than 75000 songs and being denied of the legitimate claim of royalties for the labor that they have put in, is not on.

May be, the initiative taken by the music players over the world could indeed be a sheer coincidence that could gel with the intervention undertaken by Asha Bhonsle. Established music players to counter the menace of multiple down loading, apart from suing the music fans for doing so, have decided to take one more step forward and are contemplating about installing piracy-checking software in the music players' themselves. It is one of the possible rear-guard action that is being contemplated Recording Association of Japan, which is trying to build up a consensus with different industrial bodies and mobile phone operators around the world.

Advent of music players in the mobile has severely impinged the revenues of the music companies that spend millions to convert an intellectual idea into a product for mass consumption. Therefore the initiative being taken by the Recording Association of Japan is to install verification software on every handset. It would help them track whether the song being played after activation of the audio player has been bought legally or not.

May be, Asha Bhonsle could think about initiating some kind of an action with the Indian mobile operators as well. After all, it would be a win-win situation for both of them the singer as also the mobile service provider. India after all is one of the pioneers in the software manufacturing and if Japan can do it, there is nothing to stop some Asha Bhonsle's fan to do it for her in the autumn of her life.

Another option could be to give the music for free through the website subject to the proviso that Asha Bhonsle has rights over her songs. Open music has revolutionized the arena of music downloads internationally. It was a trend that was started by the bands like Nine Inch Nails and Radio heads. Under the process though the song is free, it is downloadable only once and cannot be distributed further. After downloading one song the listener is asked to contribute a minimum amount on his or her own for the nest song. Indeed this step has generated millions of dollars in revenue, and is also indicative of the fact that while net may be notorious for non-ethical things, ethics indeed has started making waves as far as the world of music on the net is concerned. May be, it is this ethics that could come to the rescue of Asha Bhonsle.



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