April 5, 2010 03:51:30 PM IST Enkayaar, Bollywood Trade News Network
Aamir Khan must be a pleased man as his iconic film LAGAAN seems to have inspired the teams to pick up nuances from LAGAAN by bringing a different approach of playing cricket. It was Rajesh Vivek who was shown for the first time hitting the shot over the forehead of the wicketkeeper in LAGAAN and since then quite a lot of Indian cricket players adapted this shot to fox the fielders.
In the same way the catch that Chennai Super Kings player Daug Bualinger had taken by throwing the ball in the air when he was unable to catch the ball in the first instance, and there was surety that he would step over the boundary line also seems to have its echo with LAGAAN in some way. In LAGAAN Rajesh Vivek did the same thing while batting i.e. he used to toss the ball on the bat and then whacked it over the field. Delhi Dare Devils must have seen the film and the inspiration would have been drawn from LAGAAN. After all, LAGAAN is a film that forms a part of the course content at IIM Ahmedabad, and when IIM Ahmedabad gives recognition to cricket as a sport, the recognition is also to the ability of Ashutosh Gowarikar and Aamir Khan who could weave a tapestry of romance and quotient of struggle and survival of human spirit against all odds.
Story of IPL also is built around the same lines, no wonder whenever the matches are being played in Mumbai where Mumbai Indians are playing, film stars make a beeline to be in the stadium and be beamed through scores of television cameras into the drawing rooms of the citizens of the country. There is no other platform to gain recognition in a jiffy.
A business model that still is not making its presence felt through the IPL matches is the announcement of release of new films. After all, if cricket matches can be shown in the cinema halls, what stops producers and directors from publicizing about the films through this platform. After all, we have a history of doing it in Sharjah. When we could do it in a foreign country, then can we not do it in India as well? May be, as the tournament hots up, this aspect would be looked up by the film industry?