April 15, 2010 05:15:24 PM IST Enkayaar, Bollywood Trade News Network
It indeed is one of the apparent paradoxes that while Hollywood cinema did not have any hesitance about its heroes riding on scooter, be it in ROMAN HOLIDAY or even up to THE BOURNE IDENTITY the counterparts in Hindi cinema have not been that benevolent to ride the humble scooter inspite of the fact that it has been "chunnu munnu de papa di gaddi". Whenever scooter has been used in Hindi cinema as a matter of convention, it was for humorous situations and its most visible brand ambassador was Rajinder Nath.
The partiality against scooter appears more so apparent when one looks into the fact that the heroes of our cinema did not have any gumption to ride a bicycle. May be, it was owing to the fact that the bicycle denoted the proletariat class, but a scooter was the first scale graduation to automobiles. Even then, it did not find that visible a representation, than say a motorcycle, might be a scooter on screen appeared ultra dig and denoted the status of submissiveness, while a motorcycle was macho. Remember CHUPKE CHUPKE where Amitabh Bachchan was shown driving a Lambretta scooter, when he was portraying the character of a University professor, that too wearing a Kurta Pyjama. Or for that matter Ashok Kumar riding a scooter in the film KHATTA MEETHA portraying a Parsi character or Amol Palekar serenading Tina Munim in BAATON BAATON MEIN, in both the cases the choice of the class-Parsis, to show riding a scooter on the screen was symptomatic of the fact that it did not have any hang-ups to ride a scooter, but it was not generally accepted norm for the Hindi film families.
However, the things may be looking up for the humble scooter and the first major watershed in this direction was when Abhishek Bachchan and Bipasha Basu sang the song "Tere sang ek simple si coffee bhi kick deti hai" from ZAMEEN. One also wonders whether the song had something to do with the fact that Bipasha Basu is now the brand ambassador for a new brand of scooter.
The scooters really came into being when Sania Mirza appeared in a commercial for the scooter and it was followed by the commercial in which Priyanka Chopra appeared with the slug line-why should boys have all the fun! As an element of romance the humble scooter got a real boost when Ranbir Kapoor serenaded Minssha Lamba in the film BACHNA AE HASEENO. But it could also be owing to the fact that the film was shot in the scooter country, aka Italy. But Ranbir Kapoor again was shown driving a scooter in AJAB PREM KI GHAZAB KAHANI.
Scooter as a part of the cinematic oeuvre made its presence felt in a big way with the release of 3 IDIOTS, where Aamir Khan was shown riding a scooty, while Kareena Kapoor rode a Bajaj Scooter. Even Akshay khiladi Kumar, who is always seen performing some daredevil stunts on huge sports bikes, is now seen riding a scooter in his upcoming movie HOUSEFULL!
May be, scooter would get its due recognition through a new cinematic oeuvre.