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Can TOONPUR KA SUPERRHERO make Ajay Devgn most Bankable at Box Office?



December 25, 2010 08:05:46 PM IST
Enkayaar, Bollywood Trade Editorial
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Ajay Devgn had a dream run in the year 2010 and whatever he touched, it became gold, be it GOLMAAL-3, ONCE UPON A TIME IN MUMBAI, or RAJNEETI, and he would be anticipating that at end of the year 2010, TOONPUR KA SUPERRHERO would be icing on the cake of success for him.

The animation based film industry would also be watching with bated breath the receptivity of TOONPUR KA SUPERRHERO, as Indian audience has so far not been receptive to audio inputs from celebrities in cartoon films, as is the practice in vogue in Hollywood. The debacle of ROADSIDE ROMEO is an interesting case in point to illustrate the point.

The problem with most of the cartoon films in India is that they tend to gravitate towards seeking inspiration from Hindi film characters, under the false perception, that it would provide the audience a reference point of identity and it would receive the film with enthusiasm. When one contrasts this scenario with Hollywood which keeps on churning one comedy film after the other, it would become clearly apparent that Hollywood does not rely on the popular film characters, but it weaves the miasma around the character of the story. This is what appeals to the children and they like it.

Another contrast with Hollywood lies in the fact that in Hollywood watching a cartoon film is an indulgence in which whole of the family participates. It is not so the case in our country, therefore the films do not succeed in the same manner as they do in Hollywood.

There is plethora of characters waiting to be adapted into cartoons, but the filmmakers are not giving them consideration in the desired quantum.

For Ajay Devgn, it could be a real acid test, as if he scores a hit with the audience, he would open another genre of film acting, i.e. cartoon films, apart from comedy films that he has become specialist in. He could also be in enviable position of creating another acting opportunity for his Kajol as well to star with him in more such comic initiatives.

Hollywood based cartoon films like FINDING NEMO have become a part of the legend by being converted into successful case studies in various management institutes in USA. Indian cartoon film writers have to rise to the occasion to emulate the trend. One only hopes that TOONPUR KA SUPERRHERO that has been released coinciding with the Christmas holidays of the school would egg on the children to force their parents to come along with them to watch this film, and not get caught in Sheila ki Jawani of TEES MAAR KHAN.



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