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What made people stand up for MY NAME IS KHAN?

February 15, 2010 6:18:56 PM IST
Enkayaar, Bollywood Trade News Network
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Entertainment has won over the hearts and has been the instrumental factors in making people come out in large numbers to make MY NAME IS KHAN a success that even Karan Johar and Shahrukh Khan not dreamt about! However, is it a spontaneous outburst to identify with a film of Shah Rukh Khan or was to oppose embargo imposed by a political ideology not to allow screening of MAIN HOON KHAN? If one were to view it with a reference point of say, one month, it would seem likely.

However, one has to scratch the surface to find out the factors that were responsible for people coming out in large numbers to force even the owners of multiplexes to show MY NAME IS KHAN. The factors have been an outcome of the decade that has gone by for Hindi cinema and have been the catalytic factor for making MY NAME IS KHAN an example that would be etched in the Indian film industry.

The first factor that was responsible for this development was the advent of multiplexes during the last decade in large numbers. The advent of multiplexes built up a client base that was urban, suave, was contemporary and viewed entertainment for its sheer content, and was not appreciative of innovative content and carved out quite a large number of careers during the last decade. Be it Anurag Kashyap, Vishal Bhardwaj, Rensil D Souza, Imtiaz Ali etc., they all have been the by-product of the multiplex boom. It emerged as a popular place for hangout among the youth, and when their symbol of hangout was attacked upon they also arose in unison to defend their turf and sent a strong message to the country as a whole.


MY NAME IS KHAN is the latest offering in the experimental cinema that emerged as the key achievements of the decade gone-by. It is the youth of the country who has emerged as the biggest connoisseur of the experimental cinema, and when Karan Johar decided to enter into this arena he was also welcomed with open arms. WAKE UP SID was a prime example of this trend. The patrons of modern times has demonstrated throughout the last decade that it welcomes the experimental cinema, be it OYE LUCKY LUCKY OYE, MANORAMA SIX FEET UNDER or A WEDNESDAY, and MY NAME IS KHAN following in the same genre it generated quite a lot of good will for itself.

The third and primary reason for the success of MY NAME IS KHAN was the association of big corporate houses with the world of cinema; in this case it was Fox Films. When a corporate house invests in a big way, it would leave no stone unturned to see that its product reaches the users when it has to make its debut. So the corporate house associated with MY NAME IS KHAN made it a point to see to it that the audience is not inconvenienced in any manner. It is a trend that started taking place during the last year and with MY NAME IS KHAN it has been underlined in broad motif that one cannot tread on the foot of a corporate house.

So these three factors in combination where primarily catalytic factors that made patrons leave their homes and come out in large numbers to demonstrate the ability and the determination of the common man. Of course, when civil society decides to lead, then the police authorities have also to support such initiatives.

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