January 25, 2010 5:55:16 PM IST Enkayaar, Bollywood Trade News Network
Continuing with our feature decade in analysis, today's column would try to delineate the convergence of the business of films with television. Predictably enough, this change was also led by none other than Big B who wrote new covenants about using the medium of television to expand the outreach and the fan following.
Television rules as priority in the oeuvre of the major Hindi film stars
AMITABH BACHCHAN, SHAHRUKH KHAN, SALMAN KHAN & ABHISHEK BACHCHAN
Fortuitousness or what the new decade has begun with a new debut with into the world of television and history seems to be repeating itself again, as it is Big B's son, Abhishek Bachchan who has made his debut on Colors channel with a new game show and to increase the TRP Big B was chosen as one of the players. Incidentally the era of film stars from Hindi films' stepping into television at a time when their fan base was dwindling was set to pace by Big B in the previous decade.
At a time when his films were falling like nine pins at the box office, Big B went into hibernation and resurrected himself with Kaun Banega Crorepati, with a new getup and made growing goatee a fashion statement, apart from riveting the country glued to his miasma that he wove on the idiot box. The success that he enjoyed on the television gave his career a new lease of life and Big B emerged as one of the biggest character actors that Hindi cinema could have ever witnessed and therefore he returned once again to do the encore of KBC.
If a Big B did it, how could Shah Rukh Khan be behind? So also made his debut on the television, and for him it was not a novelty as he had graduated from being a television star to becoming a film star, and he introduced a sense of novelty into his game programme, incidentally Kaun Banega Crorepati, of gifting participants with expensive gifts to add the element of charisma to the process. Shah Rukh Khan also did an encore of the same process with his television debut by featuring in Kya Aap Pachvi Paas Hain but it could not get the desired TRP. One of the significant features of these star appearances on the television was that the game shows were utilized as a platform for promotion of new films, and the captive audience provided a direct interaction to create awareness about the coming film, which no other medium could do.
Govinda also tried to do the same with television game shows with his programme Jeeto Chappar Phad ke, but the response to his programme was pretty tepid and therefore the programme had to be taken off.
Akshay Kumar wrote a new chapter in the history of television appearances when he brought the adventure onto television with his Khatron Ke Khiladi and as an innovative approach chose female models and female actors to add a sense of flavor to the programme. Owing to its innovativeness Akhsay Kumar also did an encore of the programme and was instrumental in catapulting Colors channel as the numero uno channel. In the female category of stars only Shilpa Shetty could stand up to her male colleagues when she made her debut with BIG BOSS, but subsequently Colors brought back Big B once again to anchor the programme as the previous decade came to an end.
In such a scenario Salman Khan emerged as the joker of the pack with his show DUS KA DUM and he made the audience eat out of his hands, no wonder his was the programme that returned back in the second avatar in the shortest turn around time as compared to those of Big B and Shah Rukh Khan. It is altogether a different matter that he relied on his film fraternity to increase the TRP, but he was successful in hitting the bull's eye.
With the launch of the new decade the new generation has demonstrated its clarity of intention in giving due recognition to the outreach of television manifest from the debut that Junior B has made (National Bingo Night). May be, it would be followed with more such debuts in the decade that is still in the larva stage.