Quite a long time ago Pooja Bhatt, in an interview to a film magazine had said that most of the Indian youth in the countryside had the notions of romance and love in their mind and their inability to express it in a natural manner made could be the reason why we continue to celebrate romance in the dreams. Punit Malhotra's I HATE LUV STORYS seems to take this notion to a new platform by pitching a young boy in the form of Imran Khan who hates the make believe world of romance and the girl who tends to keep on slipping back into the realm of romance as is the wont with the girls of the present times, the role of the girl being enacted in the film by Sonam Kapoor.
For Imran Khan who started his career with a bang with JAANE TU YA JAANE NA as a boy who had ambiguity about where his romantic priorities lay, would indeed be hoping that I HATE LUV STORYS would provide his career a much needed impetus, and facilitate him to stand in competition with his contemporary Ranbir Kapoor who has acquired the mantle of lover boy of the present generation.
I HATE LUV STORYS is also the first film where two big banners of Hindi cinema, Karan Johar and UTV Films have joined hands together to whip up a configuration of romance in a new set up, where in the mad rush to cope up with the demands of the time, the notion of romance has been given a back seat.
The concoction of a new director, an established banner and a pairing of unconventional actors seems to be the mantra that the film makers are relying on in the present times to strike a chord with the audience. WAKE UP SID had started this trend and with UTV and Karan Johar Productions joining hand, I HATE LUV STORYS should be able to strike a chord with the audience. The anticipation of it being a hit is the timing of its release.
I HATE LUV STORYS is releasing at a time when a new academic session is starting in most of the universities and colleges and it is also the time when love stories start blossoming in the college campuses in one form or the other. The timing of release of the film is therefore opportune, and one hopes that the Youth of the present times adapt and embrace I HATE LUV STORYS in a big way.