July 6, 2010 06:05:56 PM IST Enkayaar, Bollywood Trade News Network
Loss is the monster that is staring in the face of the Hindi film industry as it prepares to take stock of the situation at the end of the first six months of the present financial year. Near about all the big films have stumbled at the box office and the audience has not been receptive at all to the so-called experimentations, under which the films were sold to the audience. The crux of the matter is that the nature of content still continues to follow the expected leak, and that being the case, audience is sanguine about seeing it either as a pirated version or waits for its television debut.
While piracy indeed is a menace that is creating havoc on the financial health of the country, still it thrives, as the common man is not agreeable to shell out huge money to see a film in the cinema hall, as the element of novelty in the film does not exist at all. KITES and RAAVAN tell the story in vivid detail. Fall out of the failure of KITES and RAAVAN has been that production houses have started looking at ways to prune the budget of the films that are on the floor to keep the finance under check as also to facilitate faster turnaround time for the investment. Saif Ali Khan's AGENT VINOD has met this fate and its budget has been slashed from 54 crore to 42 crore. The frenzy of bidding wars that characterized distribution business in 2006 and 2008 has become a thing of the past. Now even the commitments that were made are being rescinded. One such example is that of PATIALA HOUSE, that Warner Bros was producing but has now backed out and T-Series has given it support but at considerably reduced price. This realization seems to have dawned after the debacle of KITES and RAAVAN that were witness to crazy bidding, but the producers have realized that they have made a faux pas and therefore hard bargain is going to be the order of the day for the film industry.
Time is not far off when the content would also be dissected. A fact that industry has to understand is that they have to pick up themes that are novel and have an element of surprise in them, and it can only be done if the cinema fraternity comes out of the ivory tower and starts interacting with the common public. Hollywood is able to produce hits after hits, as it continues to engage itself with the aims and aspirations of the common man, and it is high time Hindi film industry starts doing the same or else...