July 10, 2010 11:39:49 AM IST Enkayaar, Bollywood Trade News Network
It is one of the apparent paradoxes that when a couple in the world of cinema develops warmth to each other and becomes romantically involved, the film making fraternity also tries to encash the euphoria and give the affair a different flavor. However, during the course of times, in the present circumstances it so happens that the love affair may fizzle out while the film underlining the same may release subsequently. For the filmmaker therefore it becomes a dilemma to market the product. MILENGE MILENGE falls under the same category.
Shahid Kapoor and Kareena Kapoor's romance is being touted as the USP of the film and the song that was added subsequently "Kuch to baaki hai", cajoling the audience into believing that indeed some spark is left between Kareena Kapoor and Shahid Kapoor and the audience should come and see it.
On the eve of release of MILENGE MILENGE it indeed is an opportune moment to have a relook into such vintage events of Hindi cinema from the past. It could be either through the pairing or through the films.