July 17, 2010 03:51:09 PM IST Enkayaar, Bollywood Trade News Network
It seems that the film that was made on their quest for music and to give it an Indian soul by using contemporary western musical instruments, LEAVING HOME-THE LIFE AND MUSIC OF INDIAN OCEAN's success has indeed spurred the band to create new benchmark in the world of music. They have decided to allow the free download of their new album 16/330 KHAJOOR ROAD. The album has seven songs and the Indian Ocean has decided to allow a free download of one song each spread over next seven months. The title of the album itself would make the website a cynosure of the eye, as the net thrives on unconventional content on the web, either through its name or through the content per se. From the perspective of the name, Indian Ocean have made the mark, and content should also hold them in good stead.
LEAVING HOME-THE INDIAN OCEAN
The download would be in the form of MP3 version. Now the question that would automatically arise is whether it is good for the cause of music or is it bad for the cause of music. Well, on the face value it indeed is a good move. The move is apparent from the spread out of download itself. The band is indeed confident of the quality of music that they have composed, that it would bring in new fan following. It goes without saying that the committed followers are not going to wait for seven months to hear the whole album, but indeed would go out to buy the album.
It is one of the most innovative ways to market the music, at least for India, the trend is quite popular in the west, but it has to take its roots in India. By uploading the song on to the website and allowing the people to download the original content, the band hopes to cut down piracy in a big way. Besides, the effort of directly uploading the song without going through the usual marketing channels can help in reducing the cost of the album, as the marketing cost is not uploaded and the publicity is no way less through the website created for the purpose.
Shubha Mudgal would indeed be thrilled with this effort of Indian Ocean as she along with her husband Anish Pradhan has been doing the same through their website underscorerecords.com. It is through these innovative methods that Indian music, or for that matter original music would survive, harnessing the outreach of the technology to expand the fan following.