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Why is the release of films not timed out?

June 1, 2010 11:25:50 AM IST
Enkayaar, Bollywood Trade News Network
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After a long-long time, last Friday, i.e. on 28 May 2010 no Hindi film was released. It would probably be the first Friday this year when this phenomenon has happened. This Friday, for a change, it is two Hollywood films PRINCE OF PERSIA: SANDS OF TIME and DAYBREAKERS has been released in the most remunerative sectors of the country, Mumbai, Delhi and Bangalore sector.

Such a phenomenon indeed begs a question, whether our distributors and planners work with a foresight or just try to bask in the reflected glory. The trend points to the fact that they relish basking in the reflected glory. The whole idea of film release seems to be guided by the herd mentality or the theory of chaos, characterized by release of more than two-three films on a Friday. This phenomenon is characterized by the fact that the small films are released in conjunction with a big films, the premise being that as their would be lots of anticipation for a big film, and as there would be a clamour for it, and when a scenario would emerge where the ticket for the big film would not be available then the patrons would perforce come and watch the small films. But this does not happen in reality. When the big film does not stand up to the expectation the patrons are least inclined to view the small films as well. In the bargain both the categories of films sufferer heavily. This trend has become a recurring motif for the last one year or so, and nobody seems to be doing an introspection to have a relook into the whole scenario so that the business of film making becomes a profitable proposition in most of the cases.

The distributors and the producers need to put their heads together and device a strategy of films releases so that the losses that industry is suffering presently can be mitigated to an extent. It does not happen anywhere in the world that on a Friday, at times more than four five films release, though it has become a norm in the case of Hindi films. May be, a calendar needs to be drawn whereby in a month one or two Fridays may be reserved for small films. If a consensus is arrived at for this kind of arrangement it would be a win-win situation for all concerned, be it the patrons or the producers and the filmmakers. 2010 has still not produced a big hit, and therefore it is more so imperative that a strategy is put in place to wriggle out of the situation of flops. Once a slot has been decided, and is adapted on an all India basis, it could facilitate in injecting a sense of semblance to the business of film distribution. Would the better sense prevail?

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