June 2, 2010 04:34:31 PM IST Enkayaar, Bollywood Trade News Network
When Sony International Films Distribution Limited had entered into the business of film making and distribution in India, there was anticipation that the company would weave a new spell of magic mantra and bring about a sense of organization into the art of film making and distribution in the world of Hindi films. It has been more than two years since the initiative was undertaken by the Hollywood biggies, and the effort is more a mixed bag rather than being a successful venture into a territory, which is one of the most successful ones in the film circuit all over the world owing to its outreach and fan following. Here is a rerun of those films and the fallout of the initiatives as they have panned out.
1. SAWARIYA: The first initiation in this direction was SAAWARIYA which was a mega initiative by Sony International. The film could not make waves but the hero Ranbir Kapoor became the heartthrob of the nation. May be the time has come for Sony to do an encore with Ranbir Kapoor to cement their position.