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ATITHI TUM KAB JAOGE?: Atithi Dev Bhav to Atithi Bhag

March 3, 2010 3:44:00 PM IST
Enkayaar, Bollywood Trade News Network
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view ATITHI TUM KAB JAOGE movie stills

view ATITHI TUM KAB JAOGE movie stills

India is a country that has glorious tradition of welcoming the guests and the illustriousness of tradition goes back to the times of Mahabharata and Ramayana. But in the modern times where the spiraling prices, and the pigeonholed existences have become more of a norm, any guest who tries to pile on, becomes a bone in the neck that can neither be spewed out nor swallowed. ATITHI TUM KAB JAOGE, as the title suggests, though underlines the importance of guests in our lives, and is also fed up with their attitude of piling on, as they become enamored of the splurges of modern day existence in the metropolitan cities.

While Ajay Devgun is trying to test waters with his comic prowess one again after not so successful attempt in ALL THE BEST, for Konkona Sen Sharma, and Paresh Rawal, enacting comedy of urban genre is a turf which has become a home ground for them. ATITHI TUM KAB JAOGE? is the second film in the current year in which a major Hollywood studio is associating itself, the studio being Warner Brothers. First film during the year was MY NAME IS KHAN and it was co-produced by 20th Century Fox Films.

One does not know whether it is an Anurag Kashyap effect or what but suddenly Gorakhpur; one of the forlorn towns in Eastern UP has become a city of reference in Hindi films. Earlier reference to Gorakhpur was in ISHQIYA and now it has come back again in ATITHI TUM KAB JAOGE?.


As Warner Brothers is venturing into film making in a big way in Hindi films, they devised innovative way of curtain raiser for the film. The trailer of the film were released in a high definition video format on the Apple website and it built up quite a lot of anticipation for the film within one month of launch of this initiative on the Apple site.

ATITHI TUM KAB JAOGE? is more of a situational comedy, which seeks to position itself in the genre of comedies made in the 70s by the likes of Hrishikesh Mukerjee, Basu Bhattacharya, etc., situational comedies with which common man used to identify in a dear manner.

Would ATITHI TUM KAB JAOGE? be able to draw the patrons into the cinema halls by harking back to the era when film viewing was sheer fun and a family outing. 5th March would announce the verdict.

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