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ROAD, MOVIE: Wonders of Road journey unplugged



March 4, 2010 2:01:01 PM IST
Enkayaar, Bollywood Trade News Network
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view ROAD, MOVIE movie stills

view ROAD, MOVIE movie stills


Dev Benegal the man who started alternate cinema for the cognoscenti or the urban English speaking class with his film ENGLISH, AUGUST, returns back this Friday with his new film ROAD, MOVIE which has already made waves at all the international film festivals.

It brings a heady combination of Abhay Deol, who is emerging as the icon for the alternate cinema of the urban kind, and Satish Kaushik, who returns to acting after a pretty long time. ROAD, MOVIE eulogizes the virtues of cinema viewing and tries to expand its outreach beyond the multiplexes, and cinema halls. As a matter of fact, cinema during the old times, was viewed on a screen set on a common ground in the mofussil towns and villages, and the nomenclature "Chal Chitra" was given to it as the images moved and also because the pictures moved to different places to provide a flavour of cinema to people around the country side. Last time it was in SWADES that Ashutosh Gowarikar had brought this initiative to the silver screen.

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It is indeed a timely intervention as the outreach of cinema has become rather constricted with advent of multiplexes, it becoming an urban phenomena, and may be through ROAD, MOVIE, a new initiative could be undertaken to initiate the process of cinema viewing in rural areas as well. A new market could indeed open if the mobile cinema halls, the basic idea of ROAD, MOVIE is tapped by the administrative honchos associated with movie making.

Shot in the kaleidoscopic background of mystic Rajasthan, ROAD, MOVIE could turn out to be a tourism promoting film for the state as well, as it has even covered hinterlands of Rajasthan, not seen in the silver screen so far. ROAD, MOVIE is about a journey, journey of life, and everybody loves journey, more so journey by road, as we all have yearn that life should be road and road be life, full of uncertainties, bumps, and encounters. It is precisely for this reason that ROAD, MOVIE became toast in international circuits, as it eulogized journeys of road.

It is after a long -long time that a truck enters into the content as a vital cog and the usage of truck would also infuse association of commonality with the content, and could be the trigger for its wider acceptability.



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