Is it a sheer coincidence that LAHORE is releasing at the time when the world-boxing tournament is being organized in Delhi from March 12-17, 2010 and the event is being showcased by Percept films? Well, if it is a coincidence, it is an ominous coincidence, and the producers and directors need to capitalize on this coincidental occasion for brand position of their vertical called LAHORE.
The content of LAHORE revolves around kickboxing and with international boxing making waves in Delhi from 12-17 March 2010; the event could provide a platform to the filmmakers to push their film in a big way.
It is more so imperative as March 12, 2010 would roll the curtains for Indian Premier League in the third season and there would not be a better platform than the World Boxing to market LAHORE. After all, LAHORE is also a film, which has a background from North India, i.e. Rajasthan. Rajasthan after a long-long time has formed a part of the content for a Hindi film.
The coincidence is also interesting owing to the fact that there was a murmur during the last IPL about starting a boxing league on the pattern of IPL in India, as the sports has gained quite a lot of popularity, and its players in India have become celebrities. No further development has taken place, but the platform of world boxing and the release of LAHORE could provide the catalysis to initiate a boxing league tournament in India as well.
LAHORE is a film that could become catalysis for rekindling the thawed relationship between India and Pakistan, as there is no better balm than sports to initiate the process. LAHORE as the name suggests, may give feeling to the notion that it is a Pakistan bashing film, however the reality is contrary. The filmmakers of the new generation have also veneered around to the view that Pakistan bashing has outlived its utility and a new approach for treatment of the subject is required. From this perspective, LAHORE could set the trigger for a new beginning.