No director would expect a better debut than what Parmeet Sethi is getting when he makes his debut with BADMAASH COMPANY! After all, it is Parmeet Sethi's first film as a director, and when Yash Raj Banner has given him a go ahead to direct the film; it is a clear pointer to the fact that BADMAASH COMPANY indeed has spunk.
From the star cast it is apparent that the spunk is there as it is really an eclectic mix. Shahid Kapoor, Anushka Sharma, Vir Das and Meiyang Chang form the company which specializes in striking it rich by beating the system. Anushka Sharma has totally deconstructed herself from the role of Punjabi lass that she played in RAB NE BANA DI JODI, and she is in a glamorous and voluptuous role. The surprise package of the film is debut of Vir Das on the silver screen, along with Meiyang Chang. Meiyang Chang is the second star (with ethnic Chinese looks) after Danny Dengzongpa who makes his debut on the silver screen. Meiyang Chang had endeared the audience when he had made his debut as a part of the IPL commentating team in the inaugural season and then was a part of the Punjabi family of Juhi Chawla in the Kurkure advertisement.
For Parmeet Sethi it indeed is a monumental break as it really pushes him into the big league. Incidentally, it was Yash Raj banner that had given him his cinematic break through their epochal film DIL WAALE DULHANIYA LE JAYENGE and now he would expect that the audience would give him the same warmth that was given to him during DDLJ.
BADMAASH COMPANY has been extensively shot in Mumbai, Hyderabad, and Bangkok and in the Coca Cola city, Atlanta. It is a film that celebrates the spirit of entrepreneurship that characterizes Mumbai city, and the choice of other cities also underlines the same fact.
Shahid Kapoor needs a hit desperately as after KAMINEY he has not had a big hit, incidentally Shahid's earlier films have been with new directors as well, and be it Imtiaz Ali for JAB WE MET or Vishal Bhardwaj's KAMINEY. So both Shahid Kapoor and Parmeet Sethi would be hoping that their fortunes would rub off on each other. Yash Raj banner is also looking for an elusive super hit for quite a long time, and may be now that it has turned its focus to the young brigade it could strike gold.