May 13, 2010 12:33:16 PM IST Enkayaar, Bollywood Trade News Network
RAM GOPAL VERMA and MANI RATNAM
His films may not be succeeding in the same proportion these days as they used to be earlier, but credit has to be given to Ram Gopal Verma for introducing new elements in art of film making thereby reducing the cost and expanding the reach of the movies. When he made PHOONK he made it in Hindi as also in Telugu simultaneously, so same location was sued and with same resources two films were made at nearly the cost of one. He did the same with PHOONK-2 as well. Ram Gopal Verma has gone one step further and has shot RAKTA CHARITRA in Hindi, Tamil and Telugu.
Probably taking a leaf out of the experiment of Ram Gopal Verma, Mani Ratnam has also decided to make RAAVAN simultaneously in Hindi as well as in Tamil. Mani Ratnam is one director who used to make the movies in Tamil and then remake them in Hindi, but with RAAVAN he must have come to realize the fact that now with the actors working in nearly all the different languages in which films are made in India, it makes much sense to shoot the film simultaneously for different languages. So, RAAVAN would be releasing in Hindi as also in Tamil at the same time.
For that matter KITES, Hrithik Roshan's latest movie is also going to be released simultaneously in Hindi and English. On the one hand this approach economizes the production process, it also helps in cutting the menace of piracy to a certain extent, as the fans can see the talked about film in their own language, instead of watching its pirated versions.
It however does not mean that any form of content can be shot simultaneously in multiple languages. Each content fan has a different expectation and it is viable only in the cases where the subject matter has a pan Indian appeal. In such a scenario it indeed is prudent to shoot the film simultaneously in all possible language forms to expand the outreach.
The arrangement works both ways. In most of the multiple language films there are stars that may be hearth throbs in a particular language, e.g. Supriya who is making her debut in Hindi with RAKTA CHARITRA, and otherwise is a superstar in Tamil films. An actor gets an opportunity to expand his or her outreach without waiting for an opportunity to knock at his or her door through this multiple language film making proposition. It indeed is a novel way of film making and it should be of benefit for all the concerned.