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KITES, hrithik roshan, anurag basu, barbara mori

May 22, 2010 07:11:00 PM IST
Enkayaar, Bollywood Trade News Network
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It happened probably for the first time that when a big movie like KITES was reseed in India, the lead players of the film, i.e. Hrithik Roshan, Barbara Mori along with Rakesh Roshan, the Producer Director of KITES, were busy promoting it in the international film circuits where it drew a huge response. As a matter of fact, after KITES was shown at the Cannes Film Festival, it was picked up by Studio-Canal, which is one of the leading European distribution companies to distribute KITES all over Europe.

The whole premise of the argument is that now international film festival circuits that even otherwise were big markets, have opened up as a manna from heaven for the aware film makers to recoup the investments in the products that they have made. They have also come to realize that the international film circuit suddenly widens the scope of market for them and expands the outreach in such a big manner that may not have been fathomed by them earlier.

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A case in point is that of ROAD, MOVIE, which even though could not make much wave in the Indian circuit was a hit in the film festival circuits all over the world and emerged as a profit making proposition for the film makers. It would not have happened had tools of technology not provided wherewithal to facilitate an interface at the international level. Such is the impact of these international circuits that before the film even hits the Indian market, primary market for the movie, it is able to recoup all its investments and the money that is earned from Indian circuit is neat profit. ROAD, MOVIE again is a prime example of such type.

As the initial investment is recouped through the film circuits, it encourages the new breed of filmmakers to experiment with their craft. In total contrast is the kind of sclerotic position that we in India are taking about encouraging film like KITES. It has been reported that in Karnataka the distributors have served notice on distributors of KITES to reduce the number of prints that have been released all over Karnataka, as the large number of prints would kill the interest of people in Kannada films. It is like making the argument stand on its head. It seems more an attempt to dissuade people from having exposure to a better quality of film making craft, under the perceived fear that same kind of expectations may be asked from Kannada films as well.

But one thing is for sure, the winds of change have started making movement and nothing is going to stop it once it gathers momentum.

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