Though Emami, the manufacturers of Zandu Balm dithered for sometime whether to select Malaika Arora Khan as their brand ambassador after the phenomenal success of Munni Badnam hui, le Zandu Balm hui,' song from DABANGG, wisdom have dawned on them and Malaika Arora Khan is now the new brand ambassador of Zandu Balm. One song has given the brand such an outreach and the icing on the cake being the oomph of Malaika, no brand campaign could have achieved such success, and that a song has provided for the brand on a platter.
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