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Colors ban in Mumbai and the after effects



October 15, 2010 04:52:44 PM IST
Enkayaar, Glamsham Editorial
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Should politics define entertainment? Well, it seems to be the case at least for Mumbai where Big Boss is not allowed to be telecast as one political party has expressed the desire that the Pakistani participants be removed from the house of Big Boss.

It is indeed one of the apparent paradoxes that one of the most cosmopolitan cities of the countries, or for that matter of the world time and again goes back to the time warp and buries its head under archaic maze harking back to the era where fiefdoms and personal whims and fancies dictated the manner in which the affairs of society would be conducted.

When an attack is made on the business of entertainment and culture it does not augur well for the society. Besides it affects the media plans and strategies! The moot point is whether the broadcaster should bow to the dictate.

As a matter of fact the broadcaster has not bowed to the dictate it seems but it is the cable distribution guys who have unilaterally decided to block the telecast of the channel. Now this programme with Salman Khan has one of the highest TRP rankings and it could boomerang on the political party as a strategy. It is apparent that the whole exercise is being done with the impeding elections of the Municipal Corporation of Mumbai in mind.

This action also warrants the government to urgently press for reforms and allow the digital broadcasters to foot map the city of Mumbai in a big way. As the distribution network of the DTH broadcasters would not be locally situated the chance of creating a ruckus by breaking the distribution offices would not arise. After all, a cable broadcaster is a service provider who takes money to broadcast a channel and he cannot decide what channel a viewer should view and what should not.

Besides, another aspect that has to be looked into is from the perspective of advertisers. Once they have bought the media slots they need to insist that their advertisements be shown, or else the channel may compensate them. Once this kind of action is demanded the channel owners would also think twice before arbitrarily stopping a broadcast.

Besides, the political parties forget the fact that the urban landscape has changed and the average viewer wants to have its entertainment after a busy day of work and if somebody disallows it then he would have to pay the price as well!



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