July 15, 2011 07:19:17 PM IST Enkayaar, Glamsham Editorial
What started as a innocuous beginning two years ago by opening the window of international cinema to the fans of cinema in Gujarat by heralding an international film festival to show case best of international cinema, is gravitating towards its moorings in the third year of its inception. This year the festival is going to begin from 23rd August and as it happens with events of such kinds, where canvas on which they are mounted keeps on widening its horizon, the third international film festival would begin with the opening performance by Indian ocean, the cult contemporary fusion band.
Ahmedabad indeed is a city that has come up in a big way in recent times, a city that still vibrates and resonates with its cultural diversity and richness, probably being the catalytic factor whereby even Big B readily agreed to be its brand ambassador, and it is the cultural events of the likes of International Film festival that would serve as the best brand push and publicity for the city as also the state. To drive home the point therefore, this year the film festival has created two categories of entries one for the international films and second for the short films. With the attention span of the audience to be riveted to the screen getting shortened, short films have emerged as the real show case of talents for the maverick film makers who otherwise do not get a window to show case their talent, at least in the country, outside film festivals. Therefore, it is a heartening development that short films have been carved as a separate category for the 3rd version of Ahmedabad Film Festival.
Being witness to the inaugural chapter of the film festival in 2009, one can vouch about the fact that the Ambdavadis as they are called, indeed are appreciative about the new interventions and directions that cinema is evolving into and have lapped up the advent of film festival in their historic city.
What also needs to be underlined about the Ahmedabad Film Festival, the differentiator so to say is that there is no entry fee either for submitting the entry in the film festival nor is there a ticket for the audience to soak in the ambience of international cinema or emerging cinema of shorter variety.
It reminds one of the eras in the early nineties in Delhi where such film festivals used to be organized and it helped in developing a genre of film appreciators, and this writer could also claim to have found his penchant for film viewing by exposure to such genre through film festivals.
One only hopes that more such interventions of these kinds develop in other historical cities of the country in each geographical space, so that the fan base of appreciative cinema widens and gains ground as well. Saaru Che?