July 18, 2011 03:02:20 PM IST Enkayaar, Glamsham Editorial
Kajal Aggarwal is the new face going to act before Ajay Devgn in Rohit Shetty's SINGHAM going to hit the screen on 22 July 2011. She is an actor who started her career in the Hindi cinema with KYUN...! HO GAYA NA, in 2003, but went on to become a successful film star in the Telugu film industry. Indeed, it is one of the apparent paradoxes of Telugu film industry that the lead female actors rarely are those who belong to the Telugu heartland. The most successful female stars ruling the roost in Telugu cinema are those who belong to the Hindi heartland and past is illuminated by such peers as Preity Zinta, Divya Bharati, Katrina Kaif and Priyanka Chopra.
As a matter of fact the element of patriarchy that predominates the Telugu society, does not encourage girls from the native heartland to act in films, in quite contrast to the position in other South Indian film industries, be it Tamil or Malayalam, or even Kannada film industry. It is precisely for this reason that most of the Hindi film female actors who are not able to make their mark in Hindi cinema try to test luck in Telugu cinema, but few are as lucky as a Kajal Aggarwal, to come back to Hindi cinema as a leading lady as it is going to happen with her with SINGHAM. Other such stars who, though belonging to Hindi heartland and have made their mark in Telugu film industry include Shreya Saran, Tamanna, Ileana, Taapsi and Charmy. As a matter of fact after Vijaya Shanti, it is difficult to find a star in Telugu film industry who hails from the region. Jaya Prada was her illustrious predecessor, who after graduating to Hindi film industry did not go back at all to Telugu film industry. One could also cite the examples of Farah and Tabu, who could never breakthrough in the Telugu film industry as they were able to attain in Hindi film industry.
The ever increasing onslaught in Telugu film industry by the stars from outside the region is owing to the acceptance that they have got from the fans down south. With villains and female stars being contributed by Hindi film actors, one can say that Telugu film industry is indeed cosmopolitan in the real sense of terms. It is also manifest from the fact that male film stars from Telugu film industry are also being lapped up by Hindi film industry, Rana Dagubatti being the latest example. It is also a reflection of maturing of fans of cinema around the countryside perhaps.