Kishore Kumar must be a happy man that the inane innuendos that he used to begin in his songs is again coming into vogue, and with it being picturised on super stars they catch the imagination of the nation quite imaginatively. 'Dhinka Chika' from READY is one such song which is full of innuendos, but it has caught the frenzy of the nation. Is it more of a south Indian trend, making its mark in the world of Hindi cinema slowly or what one does not know, but in the world of South Indian music such innuendos as opening line of the songs has been quite popular.
What makes 'Dhinka Chika' tick is that professes unending love for the beloved throughout the year without any waxing or waning as the year progresses along and it is not for the first time that a song that factors in all the seasons of a year has not become a hit with the public. The song that immediately comes to mind which has the same echo sung by Kishore Kumar was from the film SOUTEN KI BETI, "Barah Mahine Line Maari, Phir Bhi Laga na number", same spirit was captured by Big B's song from the film PUKAR, 'Tu Make Mat Jaieeyo' which tried to capture the pangs of separation throughout the year, where the beloved to leave her lover and go to her father's place. Incidentally, there are scores of such songs which measure the intensity of love through various time frames, be it a year a decade or a century and one hardly finds a song which professes the love day in and day out not being accepted by the mad film and music loving public of the country.
Dhinka Chika has taken the essence and tempered it with the nuances of the modern times wherein the song has to have an element of tease, a roadside effect, to help it catapult as the top song in all the music charts. For Salman Khan it indeed has been a rather fortuitous matter that off-late in all his films is included one song that becomes a value for money and is an invitation for the audience to be in the theatre to savor it. No other film star has been so fortunate and indeed Salman along with Bhushan Kumar have taken a big step forward to protect the intellectual property of Devi Sri Prasad, popularly known as DSP in Telugu film industry, by according him the honor of being the music director for the Hindi version Dhinka Chika which in Telugu was Ringa- Ringa from ARYA -2, Telugu super hit.
Industry also now seems to understand the importance of giving the due credit where it is due, and Bhushan Kumar may have started a new trend with READY and one only hopes that more such examples would illuminate Hindi film industry in near future as well.