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Announcing the relationships through the platform of brand endorsements

March 5, 2011 06:36:23 PM IST
Enkayaar, Glamsham Editorial
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While Film stars of the Hindi films or for that matter even films in other language, when they enter into a relationship, would continue to deny it through the course of interviews and other such platforms, they conveniently choose the advertisement campaign to endorse the same. The indicative part of the pairs in question being in relationship gets manifest in the manner in which the copy of the advertisement flows as a part of narrative of the campaign. Here, then, is a look down the ages, in the descending order, i.e. from the latest to that which is now a past into such advertisement campaigns which in a way underlined their status of being in a relationship, ala the new lexicon invented by the Facebook.



Shahid Kapoor and Priyanka Chopra: They may go hoarse denying that they are having an affair but the timing of the advertisement of Coffee which is being aired all across different television channels, is a clear pointer to the fact that indeed like the heady brew of the coffee that they are endorsing, something heady is brewing among them as well

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