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Unique promotions for Bollywood movies
By Priyanka Khanna, IANS
With many films jostling for space in the month ahead, filmmakers are understandably going the extra mile to make their wares stand out. So, while producer Sajid Nadiadwala decided to decorate the entrance of several theatres across the country as well overseas to look like marriage halls for the release of his film -- "Mujhse Shaadi Karogi" -- the makers of "Taarzan: The Wonder Car" will zip around Mumbai roads.
Producer Gordhan Tarwani will parade the sleek car designed by Dilip Chhabria and costing a whopping Rs.20 million on Mumbai roads. The car, which is the hero of the film, will also be showcased at some important locations of Mumbai.
Incidentally, innovation hit another high with Yash Raj Films linking up with broadcaster ESPN-STAR Sports as part of marketing effort for its next venture, "Dhoom", during cricket matches.