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Channel V hunts for super singers
Singer-composer Adnan Sami will lead a new hunt to find India's singing sensations in a new Channel V talent hunt.
The Samsung V Super Singer hunt would spread across 10 cities to select the best singer who would get a recording contract for the release of a music album, playback opportunity in a Hindi film and music video to complement the album.
"It's a giant music talent hunt. India really needs something like this because there are so many good singers who are never discovered," said Sami, dressed in all blue at a news conference to announce the hunt at New Delhi's Le Meridien hotel.
Starting September, the auditions would be held in Mumbai, New Delhi, Chandigarh, Jaipur, Kolkata, Indore, Hyderabad, Cochin, Bangalore and Ahmedabad.
This is the music channel's third talent hunt after Popstars 1 and 2, which gave birth to the pop bands Viva and Aasma.
"We are spreading the genre," said Channel V head honcho Amar K. Deb. "We hunted for all round talents. This time, it's only the voice."
The hunt is being co-sponsored by electronics major Samsung. "We look forward to connecting with our customers in this new way," said Samsung marketing director Vivek Prakash.
Aspirants would have to go through two rounds of rigorous auditions after which 20 would be selected. They would then be put through extensive voice training lessons and asked to perform before a live audience.
Five out of the 20 would be selected through audience polls and judge's ratings.
These five would then undergo another month of training and also get the opportunity to compose their own tracks for the final round.
The whole process would be broadcast in a special series on Channel V and viewers would be able to SMS and cast their vote in the final round.
"I know I'm going to meet some really cool singers," grinned Sami. "Maybe some will be better than me. There's competition out there."