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Delhi based software company to foray in to production with a major technological leap

Manisha Deshpande


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With Bollywood getting more and more technology receptive, a new breed of corporate players is fast taking cognizance of its techno-savvy image. A Delhi-based software company, Bharatiya Global Infomedia Ltd, is set to take a technological leap into film-making by making its foray into production with the 'hi-end' format, where a film is directly saved on to the hard disk and displayed to viewers the world over through DVDs. The film 'Kahiin Ek Raat' is the first of its kind in India and Asia, according to its producer, Raakesh Bhatia, who is also the Chairman and Managing Director of Bharatiya Global Infomedia Ltd.

Bhatia points out that the Indian film industry has come of age with I.T. technology now making its presence felt in the post-production process as well. "Being in the software business for a long time the technology seemed to be ideal for our foray in production," he says.

There were a few initial hitches including the lack of equipment, since the infrastructure for making the film is only available in Japan. But Bhatia and his team of software experts, including Executive Producer, Sanjay Kapoor and director B.B. Mukherjee, took the alternative of adapting the format in India. "It took us a year's time to go by the planned route of action, with the help of Panasonic India which helped us in the recording and Prime Focus which helped us with the equipment," reveals Executive Producer, Sanjay Kapoor.

It was also a challenge converting the format back to 35 mm to facilitate the exhibition of the film all over India. "It meant bringing the film back to the same format of 35mm since the film was being made for the Indian cinema halls and not the America and Europe where a film can be screened digitally," says director, B.B. Mukherjee.

The first international film made on the format was 'Star Trek'. Reportedly, there have been two players in the Indian market who tried the format but gave up midway. "They were a little wary about the lack of infrastructure and the persistence required for such a project," says Sanjay Kapoor.

According to Kapoor, the biggest advantage of the format is direct access to the viewer through the DVD downloaded from the hard disc, which will rule out piracy when prints travel from one place to other. "There's no question of selling the film, no problems of bad debts since the film can be screened from one place to 2000 cinemas and you can monitor its running time. Moreover, the film will have a fresh look all the time because the problems of degeneration of negative will not arise here. It is akin to digital screening through satellite channels," he says.

'Kahin Ek Raat' is a story revolving around the aftermath of riots, which is felt at a place that has nothing to do with the riots. "Riots are an integral part of our system but the tragedy is that they happen at one place and the impact is felt elsewhere at another place, which has nothing to do with the original place. In this case it is Bulund shaher in Uttar Pradesh, where the aftermath occurs after a news flash on television channels," says Mukherjee.

The film stars new names but that does not seem to worry the producers who are planning to have a grand release for it in September this year.

Meanwhile the new format seems to be already catching on in the market, with reports that director Mahesh Manjrekar is already planning his forthcoming film with the format, besides Sanjay Gupta who is exploring it.


 
 

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