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Deols line up major marketing campaign for 'Socha Na Tha'!

By Manisha Deshpande

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SOCHA NA THAThe long period involved in the making of the film hasn't dampened the spirits of the Deols, who have lined up a major pre-release marketing strategy for SOCHA NA THA, the launching pad of Abhay Deol. To start with they have tied up with ESPN channel for a unique pre-release campaign, which will be supported by events. They have also joined hands with a leading media company called, 'Wise Mindz', which will organize a huge premier of the film in Delhi.

According to Ali, the producers have also tied up with British Broadcasting Corporation for a London premier of the film, besides a tie-up with MTV for its world promotion. Last but not the least there is Zee, which has acquired the distribution rights of the film and will extend its full pre-release support for the marketing of the film. "Delays do happen during the making of films but what matters is the fresh look of the film. SOCHA NA THA, has much more than that," smiles Ali.


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